RDC Braille blog How to Stage a Home for Sale

How to Stage a Home for Sale

When a home is staged, it’s made to look more appealing to prospective buyers. This can help a property attract more offers, and stage for sale faster and at a higher price, according to real estate professionals who specialize in staging.

A staged home minimizes negatives and accentuates positive features, like natural light and room dimensions. It might also include simple upgrades, such as a fresh coat of neutral wall paint, replacing dated window treatments or rearranging furniture to increase floor space. It helps buyers envision themselves living there. Staged homes tend to attract more prospective buyers, encourage higher offers and expedite home sales compared with non-staged properties, according to a 2021 survey from the National Association of Realtors.

Stage Solutions: Navigating the Options for Sale

Staging companies often use a mix of their own furnishings and products and the homeowners’ items to create an attractive visual, and they usually keep things clean and organized. Buyers might be turned off by a messy, overcrowded house, says Ginger Brokaw, president of Town Residential. “No one wants to walk into a bathroom and see someone’s toothbrushes and 11 bottles of shampoo,” she notes.

A staging company might also suggest removing family photos and mementos to appeal to a broad range of tastes and interests. This can be especially important for a property with a diverse clientele, such as a suburban subdivision.

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